How can we be sure that our operations are efficient? How do we know if we have unlocked the value in our processes? The presentation discusses methodologies in setting ambitious internal targets for process optimisation and challenges the norms of how manufacturing organisations view and compare themselves on resource management and how they prioritise improvements. In an attempt to break down the constraints for increasing efficiency, we will discuss the role of data integration in decision-making and case studies of organisations (in cash manufacturing and beyond) that have successfully harnessed the value of data and process optimisation as part of their Net Zero journey.